Calling all nerds! Whether you enjoy reading statistics and data analysis reports or you are a psychology buff, you are going to appreciate this book. Maybe you just enjoy looking at lots of graphs and pie charts. Pick up this book!
At first, I thought Dataclysm would be a boring read, but I was enthralled in the first chapter when Rudder gives the background of pulling data from the dating site he founded, OkCupid, and how he analyzed it. From these snippets of information, he formulated ideas about people in general and how they interact with each other when certain factors come into play.
One experiement Rudder tried on OkCupid was to pay attention to which users received greater interaction from others and found it was generally the better-looking users. When they removed the photographs from the site, the less attractive users (with better personalities) received more interaction.
This book is really an in-depth look at human behavior as a whole and it does help you learn a little about yourself (and others) in the process of reading and absorbing the data. I would definitely recommend Dataclysm to anyone looking for a fun read with lots of facts to dig into.